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Apple’s ‘Hello Again’ Event Wasn’t About the Mac After All

During Apple’s “Hello Again” event, Apple spent an hour and 25 minutes talking about several cool things. The new MacBook Pros are very nice—but they were the only major Mac announcement. In contrast, the event tagline suggested that Apple would say something important about the “Mac” as a product. Instead, the vacuum persisted and Apple elected to take a stand on how it sees the MacBook Pro catering to the pro market with the Touch Bar.


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